The marketing consortium undertook a survey of more than 3,000 independent agents last March, asking them to rate the quality of its activities and to suggest potential improvements.
As a result, tipto.co.uk now includes a number of new and improved features.
‘While feedback about the TIPTO website was overwhelmingly positive, there were a number of very interesting observations made,’ said TIPTO chairman, Graham Balmforth of Superbreak.
‘A lot of agents told us they wanted the site to be more of a central hub for TIPTO operators, with in-depth information, news and all the latest special offers.
‘We listened to these and other suggestions and have spent more than six months developing the new site.’
The site features an enhanced, three-stage agent training programme for each of TIPTO’s 16 members. For the first time, the programmes include downloadable presentations on each member operator, outlining their respective product ranges and USPs.
‘The downloadable company presentations are a great new addition – they make group training sessions easy and can also be used by agents as convenient reference guides on all the TIPTO members,’ said Balmforth.
In addition, a new dedicated special offers section of the site gives agents access to a range of competitive deals for clients, as well as a choice of special trade rates for their own travel.
The latest news from all TIPTO operators, including competitions, incentives and brochure launches, is previewed on the tipto.co.uk home page.
TIPTO's newest member is Newmarket Holidays, which joined this month.
See also:
TIPTO expands to 15 (25/09/2009)